Selling products online can be a great way to reach a large audience, but finding the right products to sell is crucial for success. It is important to consider the demand for the product, the competition in the market, and your ability to make money from the sale of that product. By carefully researching the market and identifying the right products to sell, you can increase your chances of making a profit and building a successful online business.

How to find the best products to sell online

Capitalize on trends

By identifying and responding to current trends, you can increase the chances of your product being in high demand and resonating with your target market. Researching trending topics in your industry can give you an idea of what products or services are being searched by people. It can also give you an idea of what keywords and phrases are currently popular and being searched, which can inform your SEO (Search Engine Optimization) and Google Ads strategies for your website.

Do your market research

By researching your target market, you can gain a deeper understanding of their needs, wants, and preferences. This information can then be used to identify gaps in the market and identify products that are in high demand but have low supply. Researching your competitors can also help you understand what products are already available in the market, and how you can differentiate yours.

Appeal to hobbyists

Hobbyists are often passionate about their interests, and are likely to be willing to spend money on products that support their hobbies. By identifying popular hobbies within your target market, you can narrow down potential products to those that will be of interest to them.

Hobbyists often have specialized knowledge and expertise in their interests, which can provide valuable insights into what products are needed or desired within that community.

Work on your personal passion

When you’re passionate about something, you’re more likely to be knowledgeable and excited about the product you’re selling, which can help you to create a more authentic and compelling sales pitch. For example, if you’re passionate about cooking, you may be well-positioned to identify a gap in the market for a certain type of kitchenware or gourmet ingredient.

Look at your professional experience

The skills and knowledge that you possess from your professional experience can be applied to create a successful online business. If you’re an engineer, for example, you can offer or better yet develop a certain type of technical product or service that is in high demand on the market.

Your background can also provide you with a valuable network of contacts that can be useful in finding suppliers, distributors, or even potential customers. It can also give you a good understanding of the industry trends, and can help you identify the potential opportunities and challenges.

What types of products to sell online


Commodities are basic goods that are interchangeable with other goods of the same type and are widely available in the market. They are considered to be more of a “necessity” item rather than a luxury item.

The advantages of selling commodity products online include the ability to reach a large audience and the potential for high volume sales, which can lead to higher profits. However, commodities are often easily substitutable, so it can be difficult to retain customers

Niche Products

Niche products are specialized items that cater to a specific and unique market segment, as opposed to mass-market products that are intended for a broader audience. These products are typically not widely available and are characterized by their exclusivity and higher price points. The advantages of selling niche products online include the ability to tap into a specific market segment, which can result in a higher profit margin and a more loyal customer base.

Physical Products

These can include anything from clothing and electronics to furniture and home decor. With the help of e-commerce platforms, it’s easier to manage inventory and track sales which can lead to better forecasting and planning for future orders. Although one disadvantage is that it can be challenging to effectively showcase products and convey their features, quality, and value to customers through a website or mobile app.

Digital Products

Digital products refer to non-tangible goods that can be downloaded or accessed online, such as e-books, software, music, and online courses. Ease of distribution is perhaps the foremost advantage of selling digital products as they can be easily sent to customers via email or through a download link.

They also have a relatively low cost of production, as they do not require physical materials or manufacturing costs. However, it can be difficult to ensure that digital products are not pirated or illegally shared, which can result in lost revenue for the business.

Finding the right products to sell online requires a combination of research, analysis, and strategic thinking. At the same time, don’t be afraid to test and experiment with new products, to see what works for your business and your target market, as it’s a continuous process that keeps evolving, and you should be open to adapt and change accordingly.