Leveraging Digital Signage

Digital signage is the way of the future. When investing in advertising, you’ll want to know your campaigns are:

  1. Impactful
  2. Memorable
  3. Successful

Digital signage is accessible from any reputable distributor, i.e. RS Components, and makes achieving these three goals easy. Today’s consumers are interested in and oriented towards technology more than ever before. Digital content is a trusted source, and any business that hasn’t yet invested in such technology will seem out of touch.

This article will outline some useful ways you can leverage digital signage to boost your brand. You’ll attract attention, drive sales, and communicate with your customers in new and exciting ways.

  1. Win consumer attention with vibrant visuals

Digital signage is highly customisable and it looks fantastic. In particular, lcd screens, offer a vivid, eye-catching image that will surely attract the attention of consumers passing by your store.

Leverage digital signage by showcasing your products or services with bright colours and animated images. Whether your goal is to entertain, educate, inform, or simply communicate with your customers, digital signage is the way to go. It’s a surefire way to boost your profit margins and drive unprecedented sales.

Interactive touchscreen displays are especially beneficial, attracting consumers’ attention and allowing them to feel in control of and more deeply involved with their shopping experience.

  1. Live in the moment

One enormous benefit of digital signage is its relevancy. You can make dynamic changes to your signage, advertising flash sales, making product updates, or displaying holiday greetings.

Staying relevant is guaranteed to give your business a boost. With digital signage, your business can be the first to announce sales on important dates, such as Boxing Day or Black Friday.

You can also use artificial intelligence to identify peaks and troughs in your sales data and implement this into your display. For example, if a product isn’t selling well, you can market the product heavily via your digital signage until sales start to rise. This form of marketing is also an effective way to boost impulse purchases.

  1. Improve consumer retention rates

If your goal is to inform customers about upcoming events, like promotions, sales, or in-store appearances, digital signage is invaluable. Compared with static advertisements, video displays boast significantly higher recall rates—meaning consumers are more likely to remember the upcoming event and, consequently, become a customer.

According to a recent study of digital billboards and retention rates, 83% of people remembered at least one advertisement they had seen over the past month, while nearly half (47%) recalled three advertisements.

Consumers are also likely to chat with family and friends about the upcoming event, significantly increasing your potential customer base.


Digital signage offers vibrant and eye-catching visuals, relevancy, and improved retention rates. By leveraging digital signage, you can boost your brand to unprecedented levels, driving more sales than you’ve ever experienced before. For your business to stay fresh and modern in the ever-growing digital world, investing in digital signage is crucial.